Dan Flynn, Skyhawk Sales
Dan Flynn, founder of Skyhawk Sales, wanted a website that matched the momentum and evolution of his growing brand. We built on his existing content, enhancing the overall experience with updated brand fonts, a refreshed color palette, a full Wix redesign, new Canva-branded assets, and SEO-optimized meta descriptions to boost organic reach.
Staying true to Dan’s original vision, I also created a custom homepage graphic to walk visitors through Skyhawk’s client process, tying everything together with a complete brand kit to streamline future marketing efforts.
Overall Project
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Color palette, fonts, and images
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Redesigned Wix site
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Optimized meta descriptions
brand development: color palette
As part of the refresh, we redefined the brand colors to create stronger contrast — deepening the primary blue for a more polished, professional feel and introducing a brighter accent blue to add energy and visual interest throughout the site.
brand kit
I developed a comprehensive brand kit that serves as a go-to guide for the business's visual identity. This kit streamlines fonts, colors, and imagery, ensuring that all future designs maintain consistency and align perfectly with the brand’s aesthetic, making updates and expansions both simple and cohesive.
website redesign: wix
Using his original site as the foundation, I created a 7-page Wix website utilizing the NeoSoul template. We ended up with a fully customized design, including style enhancements to better showcase his services, strategic calls-to-action on every page, a refreshed blog layout to match the new brand aesthetic, and new Privacy Policy and Terms & Conditions pages to support compliance and professionalism.
branded graphics
I also designed a custom homepage graphic, with the client’s input, that explained Skyhawk Sales' process using the updated brand colors, fonts, and visual style. This graphic helps visitors quickly understand the client journey while reinforcing brand consistency across the site.
search engine optimization: meta descriptions
To support organic SEO, I optimized each page’s meta title and description, ensuring they clearly reflected the content and incorporated strategic keywords. This helps improve search visibility and creates a stronger foundation for ongoing SEO efforts.
original site (before picture)
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