Hello, I’m Mia—an executive assistant turned online business manager with over 30 years of experience supporting showrunners and startup founders.
What began in 2007 as a way to balance work and motherhood has evolved into a thriving business, helping entrepreneurs streamline their businesses with expert virtual assistance to achieve their short term priorities and long term goals.
After pursuing all the traditional things in life: graduating from college, getting married, having children — I was wildly unfulfilled with zero direction.
I knew there had to be more.
The original dream.
With a degree in Communication and Media Studies from UC Santa Barbara, I had the opportunity to work on several TV shows at the Warner Brothers lot, including a show called Friends.
I took a few steps up the ladder before realizing that the entertainment industry wasn’t quite the right fit for me.
With a strong background in business administration, working with showrunners and startup founders, I explored in-demand skill sets that could add real value in today’s job market without the traditional confines of a 9-5 desk job.
That was when I discovered the world of virtual assistance—and I never looked back. After creating a business plan and a simple website, I officially opened my virtual doors for business and began building a career that perfectly blended flexibility, creativity, and parenthood.
My first year of business, I made $24,000—small by some standards, but it felt like I struck gold.
To get started, I spread the word about my new venture as a "virtual assistant," a concept that was unfamiliar to most. With the support of friends, I connected with entrepreneurs seeking part-time assistance. One of my closest friends helped me secure my very first client: Corey Miller, the renowned tattoo artist from Six Feet Under.
While I was fortunate to land clients right out of the gate, without any systems in place, I was drowning in admin—sending proposals, updating contracts, invoicing payments... you name it. Six clients in, I was officially maxed out and running on sheer determination.
So, I buckled down and figured out how to streamline my process.
Running my own business while being there for my kids was incredibly rewarding, but it came with its challenges. Balancing everything wasn’t easy, and ultimately, something had to give.
That something turned out to be my marriage.
Suddenly, I found myself as a divorced mom with two kids and a fledgling business. While the future felt uncertain, I leaned into creating a plan and focusing on small, steady steps forward, trusting that I would find my way.
