Hello, hello.
My name is Mia, a seasoned executive assistant turned virtual assistant with over 30 years’ experience working with showrunners and startup founders.
What began in 2007 as a way to balance work and motherhood has grown into a thriving business, helping entrepreneurs streamline their businesses and achieve their goals.
After pursuing all the traditional things in life: graduating from college, getting married, having children — I was wildly unfulfilled with zero direction.
I knew there had to be more.
The original dream.
With a degree in Communication and Media Studies from UC Santa Barbara, I had the opportunity to work on several TV shows at the Warner Brothers lot, including a show called Friends.
I took a couple of small steps up the ladder before realizing that the entertainment industry wasn’t quite the right fit for me.
With a strong background in business administration, working with showrunners and startup founders, I explored in-demand skill sets that could add real value in today’s job market. That’s when I discovered the world of virtual assistance—and I’ve never looked back.
I was fortunate to find clients straight out of the gate but without any systems in place, I was quickly overwhelmed — sending proposals, updating contracts, invoicing payments; I was maxed out at six clients.
I had a choice to scale my business or keep it as-is for the moment so not to tip the scales of my sanity and take on more than I could handle.
My core focus was my kids.
I navigated that valley for ten years.
Running my own business while being there for my kids was incredibly rewarding, but it came with its challenges. Balancing everything wasn’t easy, and ultimately, something had to give.
That something turned out to be my marriage.
Suddenly, I found myself as a divorced mom with two kids and a fledgling business. While the future felt uncertain, I leaned into creating a plan and focusing on small, steady steps forward, trusting that I would find my way.
And here I am.
I discovered how to harness the power of technology to build a flexible, remote business that supports both my career ambitions and my role as a single parent of two.
This journey has given me firsthand experience in balancing professional success with the demands of family life, and I’m passionate about helping others do the same.
In my first year of business, I made $24,000—small by some standards, but it felt like I struck gold.
To get started, I spread the word about my new venture as a "virtual assistant," a concept that was unfamiliar to most. With the support of friends, I connected with entrepreneurs seeking part-time assistance. One of my closest friends helped me secure my very first client: Corey Miller, the renowned tattoo artist from Six Feet Under.
I've partnered with clients across industries—coaches, consultants, attorneys, and even a clairvoyant—seamlessly blending administration, operations, and marketing.
I help solopreneurs and small teams streamline systems, enhance marketing, and reclaim time, boosting efficiency and profits so they can focus on what they love.
In 2025, I’m sharing my proven strategies to help other VAs build successful businesses.