Calvin Chen, Executive Coach
Calvin Chen is an established executive coach with a decade worth of solopreneurship under his belt. With a full roster of clients, he was always dealing with his day to day demands, unable to look too far ahead to be able to focus on refreshing his brand and website. I explained to him that we could simply transfer content from his current site to a new branded site, making the investment easier to consume.
I built his site using Squarespace, his marketing assets using Canva, and his email newsletter using MailerLite.
Overall Project
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Color palette, fonts, and images
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Found designer to develop artwork from client’s concept; worked with client to modify options and finalize artwork
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Designed custom site on Squarespace
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Newsletter and social graphics + header images, content calendar, maintenance
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On-page search engine optimization; Google Console and Search
brand development: color palette
Client was drawn to the darkest blue and orange colors, I helped to fill in the rest using tints and shades, an additional accent color.
logo design: logo my way
We used Logo My Way to develop a new logo and my client really enjoyed the process.
website design: squarespace
Using his original site as the foundation, I created a 6-page Squarespace website utilizing the Clarkson template. We ended up with a fully customized website complete with CSS adjustments to add rotating gallery images for the homepage testimonials.
brand extension: iconography
I will find an element that the client likes (dots, lines, stars — in this case, arrows) and incorporate it into the overall design. Calvin and I both fell in love with this double right swipe arrow, especially after utilizing the brand orange.
digital marketing: social media
Calvin doesn’t use social media as much but we definitely wanted to extend his new brand to his LinkedIn and Facebook profiles. I created slightly different layout for each platform based on their dimensions.
digital marketing: newsletter creation
I created a MailerLite account for his email newsletter campaigns. I’ve been utilizing their software after using MailChimp for many years.
search engine optimization: meta descriptions
Squarespace makes it very easy to optimize each page on your site with meta descriptions and SEO titles. While this is the most basic SEO service, many sites don’t have any of this completed before being published and indexed.
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