Keegan Evans, Executive Coach

Keegan Evans came to me looking to establish a refreshed brand for his executive coaching business, both a logo and a website.

The project expanded to include building out a blog, adding a email campaign newsletter, and creating a LinkedIn and Instagram social media accounts and content.

He picked a super vibrant color palette that made his artwork pop; to see it all come together was exceptionally rewarding.

Some noted images are clickable enabling you to see them in their natural habitats.

Overall Project

  • Color palette, fonts, and images

  • Concept and design plus six variations and avatars

  • Squarespace

  • Newsletter, blog, and social graphics + header images, content calendar, maintenance

  • Built landing page, structured it like a blog with individual episode posts including graphics and embedded player, Instagram creation and maintenance

Brand board

We started with developing a brand board to include a color palette, logo variations, typography, and imagery.

Visual identity design for EUDA.IO featuring color palette, logo, and typography. Includes a modern interior design scene and descriptions of Anchorage Bold and DM Sans font styles.

Logo with adaptions for social media

Designed a simple yet exuberant logo that included alternative logos in various layout configurations to fit throughout Keegan’s online presence

Logo with blue circle, green outline, three orange dots inside, text "EUDA.IO" below.
Logo featuring a blue circle with a green border and three orange circles inside.

Website + blog

Created a 15-page Squarespace website including a blog and podcast page

Responsive web design displayed on a tablet, smartphone, desktop, and laptop, showcasing a colorful interior with geometric wall art and modern furniture.

Header graphics for LinkedIn

Created Canva graphics for LinkedIn personal profile and created a LinkedIn company page with a slightly different header graphic

Abstract geometric background with green, blue, and orange triangles and "Your complex problems, simplified." text.

graphic design: blog post images

I created a template to be used for both blog post images and also social media images.

Looking up at a circular row of ancient stone columns against a blue sky, with "EUDA.IO" logo at the bottom.
Space shuttle launching, emitting bright blue flames and smoke against a starry night sky, with "EUDA.IO" logo at the bottom.

digital marketing: Newsletter template

I created a MailChimp newsletter template to be easily reused when a new email is ready to be sent

The Acumen Agency - Newsletter Template

graphic design: podcast images

I created a template in Canva that could be used for each episode, making quick changes easy to make by swapping out headshots and guests’ names and episode titles.

Promotional image for 'Learning to Human with Kana + Keegan' podcast, featuring a new episode announcement. Includes photos of two hosts and a logo with 'L2H'. The theme is balancing loyalty, commitment, and self-worth in a hybrid world. Produced by EUDA.IO.

digital marketing: instagram content creation for podcast

Keegan, along with his longtime friend, Kana, created a podcast and with my help, promoted it on its own Instagram account, as well as on Keegan’s LinkedIn profile. I created a page on his website where all of the episodes and their players were embedded. This IG image is clickable, taking you to see the newly created account live.

Instagram profile for 'Learning to Human' podcast, featuring vibrant highlights, posts with episode updates, and colorful images symbolizing human connection and creativity.

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