When Your Client Drops an F-Bomb (in the Best Way Possible)
There are moments in business that stop you in your tracks — the kind that make all the hours, drafts, and deadlines worth it.
For me, that moment came in a text message that read (with a few words blurred out for professionalism):
“Gawd the newsletters are so f***ing good.”
“I f***ing LOVE.”
“If people really realized how much GEMS are in there omg.”
I laughed out loud, then took a screenshot — because that is what every service provider hopes to hear: that the work you create is not just good, but so good it sparks an emotional reaction.
The Backstory
For the past two years, I’ve been producing two newsletters every week for Dr. Sharon Elefant of The Nonprofit Plug. Each issue delivers practical insights, curated grant opportunities, and genuinely useful tools for nonprofit leaders trying to make an impact.
That’s more than 200 newsletters, all crafted to inform, inspire, and move readers to take action. You can browse some of the back issues here: Newsletter Archive
Why Newsletters Still Matter (More Than Ever)
In a world obsessed with algorithms, newsletters remain the gold standard of high-touch marketing.
Here’s why they work:
Direct Connection: You’re landing in someone’s inbox — not their feed. There’s no algorithm standing between you and your audience.
Authority & Trust: Consistent, valuable newsletters establish credibility faster than any Instagram carousel ever could.
Relationship Nurturing: A thoughtful newsletter keeps your brand top-of-mind without feeling pushy. It says, “Hey, I’m here, and I’m thinking about how to help you.”
Long-Game ROI: Newsletters may not always convert instantly, but they plant seeds that lead to high-quality, loyal clients and customers over time.
The Secret Sauce: Relevance + Consistency
What makes a newsletter irresistible isn’t just great writing — it’s relevance. Every issue I produce for clients like Dr. Sharon is tailored to what their audience actually cares about right now.
Pair that with consistency (twice a week, every week, for two years!) and you’ve got a brand asset that builds compound interest.
The Takeaway
If a client is dropping expletives out of pure joy, it’s probably because you’re helping them connect deeply with their people.
If you’re ready to do the same — to use newsletters as the high-touch, relationship-driven marketing tool they’re meant to be — let’s talk.
I help solopreneurs, founders, and small businesses build aligned marketing ecosystems where your website, branding, and back-end systems work together to attract, nurture, and convert.
Schedule a call or peek at my recent work:
About Me
I’m Mia Borja, an Online Business Manager and Executive Virtual Assistant based in California. I help solopreneurs and founders build aligned business systems, strengthen client relationships, and grow sustainably through high-touch marketing strategies like newsletters, automation, and streamlined operations.
After nearly two decades in executive-level roles, I’ve learned that the real growth in business doesn’t come from chasing new followers—it comes from nurturing the relationships you’ve already built. Through a mix of structure, systems, and storytelling, I help clients stay consistent, visible, and intentional without burning out.
Whether it’s through thoughtful newsletters, back-end organization, or marketing systems that actually make sense, my goal is to help you build a business that runs smoothly and shows up beautifully online.
Learn more at miaborja.com.
