Seth Avergon, Integrated Performance Coach
Seth Avergon is an integrated performance coach and strategic advisor launching a new venture, and he needed a website that could establish his presence from day one. I created a fully customized Squarespace site that reflects the depth of his work, makes his approach easy to understand, and gives prospective clients a clear path to connect.
We built the brand and website from the ground up, including the visual direction, site copy, page structure, AI-generated imagery, Calendly integration, and a custom contact form.
brand development: color palette
Seth came in with a single brand color, #5C1126. I expanded it into a complete color palette, established a complementary font system, and carried the visual identity consistently across his website, logo, and favicon.
text logo creation
favicon creation
brand kit
Every brand project includes a comprehensive brand kit that brings all of the visual decisions into one place, including fonts, colors, imagery, and usage guidelines. It gives clients a clear reference they can continue using to keep their brand consistent as the business grows.
website design: squarespace
Using Seth’s evolving brand as the foundation, I designed a nine-page Squarespace website that clearly communicates his philosophy, services, and approach to coaching. The site includes dedicated pages for each of his four coaching offers, integrated Calendly scheduling, a blog to support his thought leadership, and essential Privacy Policy and Terms & Conditions pages for a polished, professional finish.
branded graphics
Working with Seth’s input, I used AI to create a series of visuals that bring the brand to life across the site. The imagery feels cohesive, polished, and aligned with his overall aesthetic, while serving as a strong placeholder until custom photography is ready.
search engine optimization
As part of the launch, I set up the site’s foundational SEO, including custom meta titles and descriptions for every page. It’s a strong starting point, not the final step. Google Search Console and Analytics are next, creating the foundation for better visibility, clearer performance data, and continued optimization over time.
Ready to build something that looks good and works even better?
Let’s talk about what you’re building, where you’re getting stuck, and how I can help bring it all together.