Seth Avergon, Integrated Performance Coach
Seth Avergon, an integrated performance coach and strategic advisor, needed a website that reflected the depth of his work while making it easy for potential clients to understand his approach and take the next step. We built a fully customized Squarespace site designed to showcase Seth’s philosophy, services, and thought leadership in a clear, modern format.
Working closely with Seth’s vision, I developed the brand direction, refined the site copy, structured the service pages, and integrated key tools including Calendly scheduling and a custom contact form to streamline client inquiries. The result is a cohesive online presence that communicates Seth’s expertise while creating a seamless path for visitors to learn about his work and connect.
As part of the brand expansion, we refined Seth’s existing color palette and defined a cohesive font system to strengthen the overall identity — extending the updated look across his new Squarespace website, logo, and favicon.
brand development: color palette
text logo creation
favicon creation
brand kit
To support future growth, I also created a comprehensive brand kit that serves as a reference guide for Seth’s visual identity. The kit defines fonts, colors, and imagery standards to ensure future marketing materials remain consistent with the brand’s minimalist, modern aesthetic.
website design: squarespace
Using Seth’s evolving brand as the foundation, I created a 9-page Squarespace website designed to clearly communicate his coaching philosophy and services. The final site includes a fully customized design, dedicated pages for each of his four coaching offerings, integrated Calendly scheduling to streamline client bookings, a blog section to support thought leadership, and new Privacy Policy and Terms & Conditions pages to support compliance and professionalism.
branded graphics
I also developed a series of AI-generated visuals, with Seth’s input, to establish a cohesive look and feel across the website using the updated brand colors, fonts, and minimalist aesthetic. These images helped bring the site to life at launch while providing a strong starting point for future refinements or original photography.
search engine optimization
As part of the initial launch, I implemented foundational SEO settings across the site, including customized meta titles and page descriptions that accurately reflect the content of each page. This light optimization establishes a baseline for search visibility while preparing the site for deeper technical SEO in a future phase.
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