Seth Avergon, Integrated Performance Coach
Seth Avergon is an integrated performance coach and strategic advisor launching a brand new venture, and he needed a website that could hit the ground running. I built him a fully customized Squarespace site that reflects the depth of his work, makes his approach easy to grasp, and gives potential clients a clear path to connect.
We built everything from the ground up: brand direction, site copy, page structure, AI-generated brand imagery, and key integrations like Calendly and a custom contact form.
brand development: color palette
Seth came in with one brand color (#5C1126). I expanded it into a full palette, paired it with a defined font system, and applied the cohesive identity across his website, logo, and favicon.
text logo creation
favicon creation
Clients rarely ask for it, but I always deliver it. A comprehensive brand kit that documents every visual decision: fonts, colors, imagery standards, the works. It's the simplest way to stay consistent and look polished long after the project wraps.
brand kit
website design: squarespace
Using Seth's evolving brand as the foundation, I designed a 9-page Squarespace site built to clearly communicate his philosophy and services. The site includes dedicated pages for each of his four coaching offerings, integrated Calendly scheduling, a blog section to support thought leadership, and Privacy Policy and Terms & Conditions pages to round everything out professionally.
branded graphics
Working with Seth's input, I used AI to generate a series of visuals that bring the brand to life across the site. They're cohesive, on-brand, and honestly pretty convincing for ones and zeros. Consider them a stylish placeholder until real photography enters the chat.
search engine optimization
As part of the launch, I set up foundational SEO across the site, including customized meta titles and page descriptions for every page. It's an intentional starting point, not a finish line. Google Search Console and Analytics are up next, laying the groundwork for stronger search visibility and deeper optimization down the road.
If you're ready to build something that looks good and works even better, I'd love to chat.
Click here to schedule a free discovery call with me. Tell me what you’re building and I’ll explain how I can help.