ABWA Wind Song Charter Chapter
The American Business Women’s Association (ABWA) Wind Song Charter Chapter are an established national women’s networking group with a Southern California chapter in Huntington Beach, California. The group wanted to find a website platform that would be easier to maintain than WordPress. They also wanted to refresh their chapter logo. I was able to use their existing brand colors but added a few shades and tints to give me more palette choices.
I built the site using Squarespace and their marketing assets using Canva.
Overall Project
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Found designer to develop artwork from client’s concept; worked with client to modify options and finalize artwork
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Designed custom site on Squarespace
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Item description
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On-page search engine optimization; Google Console and Search
brand development: color palette
Client came to me with this vibrant color pairing or turquoise and cherry red. I was able to add a few more shades of grey to balance out the colors and provide monochromatic depth to the website without going off the rails.
logo design: refresh chapter logo
They wanted a refreshed logo for their chapter marketing assets. The older logo on the left and refreshed logo on the right incorporating their vibrant colors on the right.
website design: squarespace
Using the original site as the content foundation, I was able to improve navigation and extend their brand throughout the new site highlighting their mission statement while speaking to their target market.
graphic design
Created a series of images for their blog posts and events, as well a favicon and a bordered frame image for their executive board and their individual members.
search engine optimization: meta descriptions
Squarespace makes it very easy to optimize each page on your site with meta descriptions and SEO titles. I added individual meta descriptions to each page as well to all of their images.
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